By Marty Sklar
President, Walt Disney Imagineering
I. Know your audience.
II. Wear your guests’ shoes.
III. Organize the flow of people and ideas.
IV. Create a “weenie” (visual magnet).
V. Communicate with visual literacy.
VI. Avoid overload – create turn-ons.
VII. Tell one story at a time.
VIII. Avoid contradictions – maintain identity.
IX. “Ounce of treatment – ton of treat.”
X. Keep it up (maintain it).
From InfoComm International 2007
Walt Disney Imagineering was established in 1952 to master plan and design Disneyland. As the “Imagineering group” of The Walt Disney Company,it is responsible for creative development, design, architecture, engineering, production and project management for Disneyland, Walt Disney World (including Epcot), Tokyo Disneyland, Disneyland Paris and other major Disney projects.