Home / Museum Planning / Mickey’s Ten Commandments

Mickey’s Ten Commandments

By Marty Sklar
President, Walt Disney Imagineering

I.    Know your audience.
II.   Wear your guests’ shoes.
III.  Organize the flow of people and ideas.
IV.  Create a “weenie” (visual magnet).
V.   Communicate with visual literacy.
VI.  Avoid overload – create turn-ons.
VII. Tell one story at a time.
VIII. Avoid contradictions – maintain identity.
IX.  “Ounce of treatment – ton of treat.”
X.   Keep it up (maintain it).

From InfoComm International 2007

Walt Disney Imagineering was established in 1952 to master plan and design Disneyland. As the “Imagineering group” of The Walt Disney Company,it is responsible for creative development, design, architecture, engineering, production and project management for Disneyland, Walt Disney World (including Epcot), Tokyo Disneyland, Disneyland Paris and other major Disney projects.

About Mark Walhimer

Mark is Managing Partner of Museum Planning, LLC, a museum planning and exhibition project management firm of interactive educational environments for Science Centers, Children's Museums and Natural History Museums. You can reach Mark at

Check Also

Starting a Museum Resources

Free online resources for starting a museum, including information on museum fundraising, museum operations, museum feasibility studies, and museum strategic planning.

Leave a Reply

Your email address will not be published. Required fields are marked *