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Experiential Marketing

PG and E Look Forward Bus, Experiential Marketing
PG and E Look Forward Bus

Experiential Marketing

Experiential marketing is a form of company (non profit and for profit) brand engagement. The strategy directly engages consumers with the mission, vision and values of the company and encourages them to participate in the brand experience. The philosophy views consumers as active participants in the companies brand development. Experiential marketing actively engages consumers in the co-creation of company brand, including product development, service design and forms of customer engagement. Experiential marketing reaches consumers at all touch points between customer and company including service, product, spatial design of sales environment, pop up museums and online experience.

About Mark Walhimer

Mark is Managing Partner of Museum Planning, LLC, a museum planning and exhibition project management firm of interactive educational environments for Science Centers, Children's Museums and Natural History Museums. You can reach Mark at mark@walhimer.com.

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Pop Up Museum

Pop Up Museum - A short-term temporary exhibition set-up in public space, often used to create interest around a topic or used to drive visitors to a full-size exhibition inside of a museum location.

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