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Museum Visitor Experience Book

Museum Visitor Experience is a “how-to” book for creating great visitor experiences that meet the demands of the new generation of museum visitors.

The expectations of the museum visitor are changing from a fixed monolithic institution serving a traditional and known audience to museums as spaces of inclusion and destinations catering to a wide array of individuals who connect with a museum on a instance-by-instance basis rather than buying-in to a long-standing commitment supported by regular attendance.