Working on my second book, what is your favorite book title ?
The book is being written as a “How-To” guide, about creating the visitorcentric museum. Hopefully going beyond “visitors” to “customers” (one that consumes the content of the museum) i.e. museums need to “sell” their mission, the museum’s mission is the “product”, the experience is the service. The book is making a point of museums are a service industry. Describing the Customer / Museum dynamic as one of mentor, Like a good professor, challenging yet kind
- What are Customer Experiences ?
- The New Museum Landscape
- How-To Create Museum Customer Experience (Goes beyond just exhibitions to include the overall impression of the museum at all touchpoints)
- Museum CX Future.